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      Tuesday 06 Sep 2011

      First UK based low cost airline to offer three services for flyers

      Midlands based bmibaby has today (6 September 2011) become the only low cost airline in the UK to launch three new services aimed at both business and leisure customers and designed to provide flyers with a wide range of added extras, benefits and savings for one set price.
      bmibaby will now offer customers three options when booking a flight: Fly, FlyPlus or FamilyFly.

      ‘Fly’ is the standard ‘no frills’ package, representing great value for those looking for a flight only. ‘FlyPlus’ offers business travellers the flexibility to change their flights, as many times as they need to, take an extra piece of hand luggage and use airport executive lounges where available. The ‘FamilyFly’ option is available whether travelling as a family or an individual and the benefits include 22kg of luggage allowance, seat assignment and priority boarding.

      The total price of each product is less than the cost of all the individual elements included. The new packages service the following benefits:

      Airport check in: FamilyFly/ FlyPlus                                                  
      22kg baggage included: FamilyFly/ FlyPlus
      Seat assignment included: FamilyFly/ FlyPlus
      No credit or debit card fees: FamilyFly/ FlyPlus
      No change fees:FlyPlus
      Families board first:FamilyFly
      1 piece of hand luggage, plus one laptop bag:FlyPlus
      Executive lounges included:FlyPlus

      *No frills, low fare: Fly

      Juian Carr, managing director, bmibaby, said:

      We are launching our new products today, designed specifically with our customers in mind. When customers now visit to book a flight, they will be given three options: Fly, FlyPlus and FamilyFly.

      “All of these products have been put together after extensive research into what our customers want and taking on board feedback we receive. The total price of each product is less than the cost of all the individual elements included, so this represents great value for our customers, as well as making the booking process much simpler.”

      For more information or to book a flight, visit

      bmibaby launches new service for business travellers and families