FLYBE PUTS THE FACE BACK INTO UK BUSINESS
Thursday 24 Sep 2009
Flybe launches new ad campaign to reinforce the importance of face-to-face meetings
Flybe, Europe’s largest regional airline and the UK’s number one domestic carrier, has launched an innovative new campaign that highlights the airline’s commitment to keeping business on the move by creatively showing how ‘Business is Better Face to Face’.
The new hard-hitting advertising campaign targets business travellers and aims to communicate the importance and power of face-to-face meetings for more effective business and the importance of personal contact, with the claim that conference calls won’t win business.
The execution of Flybe’s new campaign, will initially run across UK regional press, outdoor poster sites, mobile Ad Vans and across its digital networks, supported by some high profile PR activity that will run alongside ongoing leisure-focused marketing for the next two months.
Andrea Hayes, Flybe’s General Manager Market Development, explains: “Keeping business moving is key to both national and regional economies. I have heard so many stories of cameras going out of focus or sound quality faltering during video and conference calls, and even of people sneaking out of the room altogether during these meetings. Deals really don’t get clinched by phone and it’s still generally recognised that nothing is more effective in winning business and building relationships than face-to-face meetings and a handshake. I believe we have reached the point now where Financial Directors have overcome the need to impose business travel cost savings as pure symbolism in the current climate, with organisations now approving movement of managers to ensure business develops whilst still being prescriptive over the avoidance of legacy travel costs.”