The airline has achieved considerable success since its first flight took off from East Midlands Airport for Malaga on 20 March 2002 and now operates a successful network of 36 sun, snow and city routes from three UK bases.
After launching with just nine routes in 2002, the airline quickly expanded and now employs 450 people across its Birmingham, East Midlands and Belfast bases.
In the last 12 months alone, bmibaby has gone from strength-to-strength. Under the leadership of managing director, Julian Carr, the airline has continued to develop its focus on customer service and add new destinations to the route network with six new routes being launched from Belfast for summer 2012.
Julian Carr, managing director, bmibaby, said:
“It is great to be marking 10 years of service with a number of the team who have been with us since the start. We’ve seen many highlights over the years, but my personal favourite is when we rolled out our new mission, vision and values for bmibaby last year. The whole team really pulled together to implement the changes we made to focus on our service proposition, which resulted in us being voted Best Low Cost Airline by the readers of Condé Nast Traveller.
“We are on sale with our summer schedule, with new routes from all three of our bases and I look forward to continuing to offer our customers an exceptional in flight service whilst providing low fares.”
bmibaby has continued to develop its route network from Belfast City Airport. The top destinations according to bookings continue to be Birmingham, Amsterdam and Alicante. New routes to Malaga, Alicante, Mahon, Palma, Faro and Ibiza have been introduced from Belfast City for summer 2012 and are already performing well.
Katy Best, Commercial and Marketing Director at George Best Belfast City Airport said:
“Happy Birthday baby! bmibaby has proved to a be popular tenant airline here at Belfast City. With the network performing well we’re excited about the further roll-out of the 6 sunshine routes direct to Europe in the weeks ahead.”
Pictured with Julian Carr celebrating the birthday are pilots from bmibaby’s original team in 2002.
For more information about bmibaby or to book a flight, please visit www.bmibaby.com