BELFAST CITY AIRPORT OFFERS £30K MARKETING PRIZE TO NI'S 'BEST' SMALL VISITOR ATTRACTION



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George Best Belfast City Airport has partnered with Tourism NI and all eleven Councils in the province to launch the search for Northern Ireland’s Best Small Visitor Attraction – with £30,000 of free marketing support and brand visibility at the airport on offer to the winner.
 
The competition is open to visitor attractions and experiences across Northern Ireland that have an annual footfall of less than 100,000. The prize will include £20,000 of branding on site at Belfast City Airport which welcomes approximately 2.6m passengers each year, and £10,000 of online support through the airport’s digital channels.
 
To take part in the competition, attractions should complete this competition entry form and submit their entries via email to [email protected] by Friday 1st March 2019, with the relevant Council then selecting a shortlist of three attractions to progress to the next stage of the competition.
 
The chosen attractions will then feature on the airport’s Facebook page, with the most popular from each council progressing to the final which will see a judging panel visit, experience and score each of the attractions.


Competition terms and conditions

 
  1. Information on how to enter the competition forms part of these conditions of entry. Participation in this competition constitutes acceptance of these conditions of entry.
 
  1. Entry is only open to companies based in Northern Ireland and excludes any company directly linked to the competition in any way.
 
  1. The applicant’s annual footfall must be less than 100,000.
 
  1. Should the applicant be part of a wider group, the advertising prize must only be used to promote the attraction or experience submitted.
 
  1. All attractions or experiences must be operational at the time of entering.
 
  1.  All attractions or experiences must be based and located within the applicant’s council area.
 
  1. The organiser is George Best Belfast City Airport, whose address is Airport Road, Belfast, BT3 9JH.
 
  1. The competition prize is £30,000 worth of free advertising and marketing support at George Best Belfast City Airport in 2019. The advertising is subject to availability.
 
  1. Entrants must agree to be included in all proactive PR carried out to promote the competition.
 
  1. Entrants must provide full name and valid contact details.
 
  1. Entrants are limited to entering no more than one attraction or experience.
 
  1. George Best Belfast City Airport accepts no responsibility for late, incomplete, incorrectly submitted, corrupted or misdirected entries, claims or correspondence whether due to error, omission, alteration, tampering, deletion, theft, destruction, transmission interruption, communications failure or otherwise.
 
  1. The role of the local councils taking part in the competition would be to act as the platform for the initial entries to be sent to, and then to choose the top three entries in its area based on the set criteria – Visitor Attraction and Visitor Experience.
 
  1. Belfast City Airport accepts that local Councils will accept no liability in respect of their participation in the competition. Belfast City Airport undertakes to fully indemnify the Councils in respect of all such direct or indirect loss, damage or third-party claims made against the Councils as a result of participating in this project.  
 
  1.  Entries are to be made, via email, to [email protected] before the closing date of Friday 1st March 2019, 6pm. 
 
  1. Each entry should consist of no more than a single Microsoft Word document with a written description of the attraction or experience. The text should be Arial, 11pt. Each entry can be accompanied by up to two images, although the images will not form part of the judging criteria. These images will be shared on Belfast City Airport social media channels in the second stage of the competition. The written description should describe how the experience/attraction performs against two criteria – attraction and experience. Each category will be marked by the relevant Council with a final score out of 85 given to each entry.
 
  1. Each Council will choose three entries to go through to the next stage of the competition.
 
  1. The 33 entries chosen by the 11 Councils will then be uploaded to Belfast City Airport’s official Facebook page, with the public advised that the entry from each council with the highest number of ‘likes’ will go through to the final.
 
  1. The 11 attractions or experiences with the highest number of ‘likes’ will go through to the final, which will see the judging panel experience each of the attractions. The winner will be announced at a ‘Final’ attended by all finalists, and arrangements made for the advertising and marketing support to commence.
 
  1. Each entrant will be required to include their full name, address and post code of their premises in order for Councils to ascertain if the entrant is based in their Council district.
 
  1. Each participating Council is responsible for ensuring that entrants are solvent.
 
  1. The £30,000 prize will be in addition to any advertising which the winning entrant may have already agreed with Belfast City Airport.
 
  1. This promotion is governed by English Law. The judging panel’s decision on the overall winner of the competition is final.