In December 2024, we took experiential advertising to the next level and celebrated our busiest day of the year in partnership with Musgrave Northern Ireland.
To mark the occasion, elves from Musgrave’s retail brands Centra and Supervalu took over one of our baggage belts to surprise homecoming passengers with hampers full of festive goodies, including iconic Northern Irish favourites such as Tayto and Frank and Honest.
The fun didn't stop there! Musgrave's elves were also in the main concourse, giving out mince pies and spreading festive cheer amongst meeters and greeters waiting for their loved ones to land.
As a result of the partnership, Musgrave was able to reach an incredible 1.1m+ people, raising awareness of the brand’s commitment to Northern Ireland and the range of tasty food and drinks available in Centra and Supervalu.
And that’s not including the major media coverage the partnership received, with BBC Northern Ireland, UTV, Belfast Live, Belfast Telegraph, and Cool FM all covering the activation.
Of course, this isn’t the first time that Belfast City Airport has delivered an impactful and interactive advertising campaign.
From digital screens, lightboxes, and other prominent advertising spaces, Belfast City Airport can take your brand to new heights, ensuring maximum visibility targeting both arriving and departing passengers.
To find out how to take your brand to new heights, contact our Media Sales Manager, Sonia Armstrong: [email protected]
