Following an investment of £100,000, George Best Belfast City Airport has launched an enhanced digital advertising portfolio.
The portfolio, which includes one high impact digital wall in the Departure Lounge and seven digital pods throughout the terminal, was revealed at an exclusive event for advertisers and media agencies.
Cliona Arthur, Media Sales Manager at Belfast City Airport, commented:
“With over 2.6 million passengers travelling through the airport a year, Belfast City Airport boasts some of the most attractive demographic statistics as the number one location for brands to reach affluent business travellers.
“The new digital offering provides brands with exposure and visibility across the entire terminal, with strategic positioning available. As a result of this considerable investment, we are now able to offer clients a much higher degree of flexibility, designing bespoke packages tailored to the needs or objectives of their campaign.
“The digital wall is ranked as one of the biggest and highest resolution advertising screens in Northern Ireland and we are confident it will deliver a good return on investment and reach at a local level. Its strategic location within the terminal is key as every single passenger flying out of the airport has to walk past it which presents a really exciting opportunity for brands keen to catch the attention of consumers.
“Last year, our Departure Lounge underwent a number of upgrades and with an improved retail and food and beverage offering, passengers are relaxing and enjoying their surroundings before boarding their flight making it a key time for brands to communicate key messages.”
Guests at the event were treated to a tour of the new digital portfolio before networking over nibbles provided by new bar/restaurant, the Artisan.
One lucky guest, Evan Morton from Concept Marketing, won a trip to Amsterdam for two with leading airline KLM.
For more information on advertising opportunities at Belfast City Airport, contact Cliona at [email protected].